insights | DMA Partners 2023

What could be simpler?

Deep in north London under a heavily graffitied railway bridge, hidden away between a brewery and an unglamourous train station entrance,...

If it ain't broke... The power of simple, steady branding

How many times do you walk past a sign on the street and read it? In other words, how much visual noise in our built environment has...

ChatGPT: game changer or game over for copywriters?

Since its launch in November 2022, ChatGPT has fast become an integral part of our professional lives. And with some (good old-fashioned)...

Got that ‘back to school’ feeling? A plan for tackling post-summer blues

I remember it well. Too well, coming back from holidays in the car with my parents and sisters all those years ago when someone would...

1,2,1,2……. testing. The trick to making communication that works

Do you just know what communication is going to work and what isn’t? That’s the question we were asked by a new client last week. A good...

What will communication look like in a post-Covid world?

Flick through LinkedIn (go on, admit it) and you’ll find plenty of people gazing into their crystal balls and trying to predict life,...

B2B Marketing: are you feeling it?

B2B marketing gets straight to the factual point and is all about appealing to the rational mind of potential customers. B2C is all about...

Podcasts in B2B marketing: is anyone listening?

Ever been to a dinner party where everyone’s talking (we humans like to be heard) and no one is listening? It often seems that way online...

What can our favourite childhood stories teach us about making presentations?

Remember your favourite childhood stories? Of course you do. They stuck with us because they reached our hearts, stirred our emotions,...

Pinboard

The Pinboard is where we post our thoughts, blogs and occasional people-focused features.