Webinars are everywhere.
A quick scroll down your LinkedIn feed, a brief look at your competitor’s website, or a click on that email you’ve been ignoring and there’s a good chance you’ll find an invitation to another webinar.
A great webinar not only makes your brand standout as a thought leader, it can also generate sales leads.
So earlier this year DMA Partners conducted a survey with over 50 top marketing leaders to tell us what they believe makes a top-notch webinar.
Here are some key findings:
52% of respondents believe the ideal webinar length is 45 minutes
82.4% believe content is the key factor in making a webinar stand out
57.9% say Zoom is their preferred platform
8.7% have attended more than 10 webinars in the last month
And here are the full results!
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