B2B marketing campaigns are dead! Long live B2B marketing campaigns!
31st October 2015
BY PHILIP MARTIN
Wondering how to move towards a more customer-focused vision in your B2B marketing campaigns?
There was an excellent Twitter chat this week on B2B marketing campaigns, with experts weighing in on whether they were still useful for reaching clients and engaging customers.
Read more: Cut through the smoke
The answer from most was a resounding "of course"!
Customer psychology, engagement, loyalty, advocacy, forecasting and, of course, customer service, are areas that many global B2B companies are exploring -- with a lot of success.
In fact, a recent project we worked on with one of our clients revealed just how effective a B2B customer-focused campaign can be.
Read more: How Amadeus created a buzz with a client-focused campaign
The diversity of the participants from a variety of B2B companies always brings interesting insights.
This year, the conference explores whether customer-focused campaigns can improve B2B marketing, and how to drive investment and innovation towards a more customer-focused vision.
DMA Partners will have a stand and some quality personalised chocolate cigars to give away (especially for those of you that made it through #Stoptober!).
If you haven’t registered yet, there’s still time. Click here to find out more.