Campaign of the month: Amadeus' 'Traveller Tribes' flying into future

8th February 2016

WHAT KIND OF TRAVELLER ARE YOU?

Research and thought leadership to set the agenda for the world’s airline industry. Major whitepaper and supporting communication launched 2015.

STRATEGIC OBJECTIVE:

Launch of a thought leadership whitepaper for Amadeus focused on airlines and traveller segmentation for the future.

OUR APPROACH:

To create a creative concept to explain the 6 traveller tribes defined in the report. Project deliverables included a short film plus suite of original photography depicting each different traveller ‘tribe’.

BUSINESS RESULTS:

Best ever results for Amadeus measured by social media interactions and Google searches with more than 25,000 online video views.

MARKET:

Worldwide launch taking in US, Europe Asia Pacific, LATAM, Africa.

Older: B2B marketing campaigns are dead! Long live B2B marketing campaigns!

Newer: Is a picture really worth a thousand words?

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georgia.walker@dma-partners.com

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philip.martin@dma-partners.com