3 tips for project managing a creative team

3rd November 2015


Since working with DMA Partners, I've had the chance to be involved in many different B2B communication and marketing projects – some quite simple and others much more complex.

What I can draw from this experience is that good project management is essential to achieving success.The role of a project manager can be compared with a chef or an orchestra director.

Organisation, timing and communication are key. Acting as a buffer between the client and the creative team, a project manager is integral to success.

Here are 3 key ingredients for successfully managing B2B communications projects and working with creative teams.

Get organised

Organisation is crucial in project management; before we start working on a project we visualise all the deliverables, we decide who on the team will be responsible, and we fix the time slots in a project planning schedule.

Time is vital. It would be great to work with unlimited time, but as projects inevitably have deadlines, resources and a budget, time has a measurable impact on project planning!

Communication is key

From the beginning of a project to its completion, we need to communicate constantly with our client and with our team. The team must know at each moment what is expected from them and the time that they have allocated to complete the work.

Clients must be updated with progress. We need to listen and implement their suggestions at each stage of the project and build confidence in the process.

Don't compromise on what's important

Success happens when a project is delivered on time, within budget and with deliverables that delight clients.

It may be obvious, but in the focus on deadline dates, it's important not to lose sight of the bigger picture. Overall creative quality and measurable commercial results for our clients is ultimately what determines project success.

There may be many other keys to success in project management... What else do you think is important?

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